5 Top Kickstarter Tips

Lately we’ve been scouring the internet for articles on how to conduct a successful Kickstarter campaign, and there’s a lot of great stuff out there! Here are 5 major points that we keep seeing pop up in Kickstarter articles again and again:

  1. Keep your campaign between 30 to 45 days. A longer campaign is not necessarily better. Most of your pledges will come in at the beginning, when people are excited because it’s new, and at the end, when people are excited because it’s ending. Not a lot happens inbetween. You want enough time for the word to get out, but not so much time that people lose their enthusiasm and forget about it. Also, a longer campaign means that early pledgers have to wait a longer time before they receive their rewards.
  2. Take the time to make your project and video as impressive as possible. If the Kickstarter team recommends it, you’ll show up on the front page (and maybe in their blog), resulting in more visibility.
  3. Promotion is essential. A Kickstarter project is like having a Myspace page for your band: no one knows or cares that it’s there unless you tell them. The most successful campaigns invested in promotion through social networking, blogging, paid advertising and sending out press releases to relevant websites. They built up buzz even before starting their campaign.
  4. Avoid offering too many different rewards – many articles agree that 5 is a good number to aim for. Many more than that, and you risk people delaying their pledges because they’re confused or indecisive.
  5. Update your Kickstarter page often. What every backer fears is pledging money and then being left in the dark to wonder how the project is doing. Reassure your backers by updating often with the latest news about your project.

Here are some articles that we’ve found particularly helpful:

 

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  1. Pingback: The Story of Crea’s Kickstarter | Siege Games

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